Case Studies ↓

There is a reason top organizations choose JapanIQ. We are the only Japan-based export consultancy with experienced executive leadership in both Japanese retail and Western CPG companies, able to make sense of the Japanese market and lead the way towards winning in Japan.

How we’ve helped brands finally land Japan.

Starbucks packaged coffee gains #1 in CVS with the first-to-market localized product format

How we introduced pour-over product lines and partnered with Japan’s largest distributors to bring Starbucks to grocery stores and into homes.

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HARIBO Gummies jump from #9 to #1 in Japanese convenience stores

How we repositioned a misunderstood niche import product, endearing hearts and climbing CVS ranks in record time.

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Strategic “buyer matching” event connects Moroccan citrus exporters with Japanese buyers

How we jump-started trade relationships between Moroccan exporters, government officials, and Japanese importers.

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The JapanIQ Costco Playbook: Landing brands in Costco’s fourth-largest global market

How we've consistently positioned, pitched, and placed brands on the shelves of Costco Japan.

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Bridging a global category leader’s regional leadership and its Japan team

In-person accountability coaching, grounded in 18 years of experience on both sides of the table, that aligned global execution expectations with local realities.

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From passive export to active growth: Repositioning a global meat snack leader for Japan’s otsumami aisle

A full rebuild of packaging, pricing, and messaging hierarchy that landed a 7-Eleven in-store test.

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Exporter training for Canadian trade group empowers small businesses to land their first Japan deals independently

Training and one-on-one counseling sessions with the JapanIQ team, built into a repeatable process that has become mandatory for Alberta businesses entering Japan.

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From greenhouse to Costco: Launching the world’s first Gene-edited produce in Japan

How bilingual pitching and end-to-end coordination — from harvest scheduling to in-store promotion — brought a first-of-its-kind product to market.

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Launching (and learning from) HoneyBaked Ham’s first international market

An omnichannel go-to-market that hit $1MM+ in Year 2 revenue and national TV coverage, and the lessons that came after.

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The 41 Must-Know Retailers for Foreign CPG Firms

JapanIQ is the #1 trusted consultancy for companies and organizations seeking Japan market success. We are the only exporter representative group with insider experience at Japanese retail giants such as AEON and Costco, representing the biggest brands such as Starbucks, Coca-Cola, HARIBO, Godiva, and trusted by government organizations including the Embassy of Alberta in Japan, the United States Department of Agriculture, and the Kingdom of Morocco.

There is a reason top organizations choose JapanIQ; we are the only domestic rep. group with experienced executive leadership in both native-level Japanese retail and Western CPG companies, able to make reliable sense of the Japanese market and lead the path towards winning in Japan.

Looking to make sense of Japan? We’d be happy to hear from you.