Ensure your Japanese market strategy doesn’t get lost in translation.

I help medium and large-sized foreign firms expand and optimize their footprints in the daunting Japanese market. With 20+ years in the trenches navigating Japan Inc., I know what lasts, what languishes, when to pivot, and when to start from scratch. 

To successfully do business in Japan, market intelligence isn’t enough. You need boots on the ground. (Trust us, it’s not worth learning this the hard way.) And whatever you’re contemplating, chances are we’ve been there before. We know where the land mines are, which cultural rules to follow, and which ones to ignore. 

Here’s how we can help:

Fractional Country Management


Local fluency, quickly executed, market and team leadership that is cost-effective with established credibility. We can manage relationships with partner, distributors, and everything needed to do well in Japan.

Strategic Projects


As an integral part of your existing team, we can work to hit your specific goals and KPIs. We bring and extensive set of resources and connections to the table.

Exporter Bootcamp


In partnership with governments and trade organizations, we can offer bespoke training, workshops, coaching, seminars and other ways to prepare your groups for success in Japan.

Read More >

Retail Expedition


The fastest way to understand the complexities of the Japanese retail market is to come here and see it for yourself with the help of an industry expert. Consider a custom educational tour as a part of your strategy.

Read More >

Fluent in knowing what works, and what doesn’t.

Originally from the United States, I’ve been living and leading major brands and companies in Japan for the past 15 years. JapanIQ helps minimize missteps and drive growth through: 

  • Market viability analysis of products, services, and value chains per potential sales channel 

  • Identifying the best partners and the right relationship structures 

  • Avoiding “wrong turns” and hidden land mines 

  • Ensuring everyone is on the same page 

  • Measuring everything